Audience Research

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I have utilised a website called SurveyMonkey to specifaclly design a survey aimed at discovering my audiences interests and needs in relation to the music videos they consume on a regular basis. It will hopefully help me to refine and aim my own project into a format that will please the general conventions and audience of the genre.

Results of survey  |Create infographics

From my survey of male teenagers I have learned that my audience think that both narrative and performance based content plays an equal role in their enjoyment of music videos. They also think that is essential that the pace established in the song should be copied or matched within the video to maintain enjoyment, quality and consistency. Furthermore they also commented that it was generally conventional for music videos to match pace in and that it would seem strange and off-putting to watch. I further learned that the audience I looked into enjoyed bands such as The Arctic Monkeys, The Cure, Oasis and Area 11, most of which were conventional indie bands that fit the same conventions and appeal that my research helped me analyze and understand. In particular two of the bands, (Oasis and Arctic Monkeys) were bands I had researched into in depth which is going to be very useful when creating my music video due my existing knowledge of their work and techniques. In addition I also learned that some of my audiences favourite music videos were also strongly tied to indie genres and videos I have studied, for example my audience choose videos from The Arctic Monkeys and The Last Shadow Puppets "My Mistakes Were Made For You" a video which I analyzed in great detail early on in my blog. This like the band research is going to be very useful as background knowledge to appeal to my audience. Moreover my audience said that they choose these music videos due to their unique use of shots, simplicity narrative telling me that whilst it will be useful to stay conventional in order to appeal to my audience it will also help to add in new and original ideas of my own to keep the video engaging and unique. Also I learned most of my audience consume their music videos through Internet and specifically upload sites such as Vevo and YouTube because of the accessibility and ease of viewing that other platforms lack in terms of on demand content. Finally most of my audience claimed that it is not important for the music video to portray the artist as they felt that the song was a more important feature that the video had to reflect, including things such as lyrical content and genre.




 Transcript: Hi, I'm Barry, I'm 17 Years old and I'm a big fan of indie music and bands. I particularly like indie rock bands such as The Arctic Monkeys, The Libertines and Oasis. Some of my favourite videos include "The Importance of Being Idle" by Oasis for the unique and interesting blend between performance and narrative. Also I like to watch music videos on sites such as YouTube and Vevo using my smartphone because I love the on demand accessibility it offers. Finally I really enjoy music videos that feature a good balance of performance and narrative shots as I feel both are equally important within indie rock music videos.